Wondering where we've been? Thinking very hard about how we can make WRW into something really useful for the PR/Editorial Industry. To that end, we've decided to revamp the entire site to focus on becoming the best damn database of who's repping what? The look and feel of the site...

Costco on the weekend, couture during the week. Stephanie Rosenbloom's article in the NYX Style section this past weekend, Tightening the Alligator Belt, revealed the deep seeded secrets of many a manhattan fashionista. In order to maintain a certain luxe...
Diane von Furstenburg PR Director extraordinaire Alexis Rodriguez returns to Tractenberg & Co. where she will be the Senior Director of Beauty & Fashion. . . .Now, over at WRW?, we love all...

A $35 mascara? For some, that's pretty pricey. Especially considering that most professional makeup artists remain loyal to an inexpensive tube of Maybelline from their local drugstore. But this Spring, Guerlain launches a new hoity-toity formula...
If you're a New Yorker, Isaac Mizrahi has only left you let-down and deflated that Manhattan still does not have a Target. No, it's not fair. Why should you have to live in the suburbs in order to pick...
On occasion, one comes across a garment, cosmetics or handbag line that is truly unique. Enter: deRocker handbags. This highly coveted quality, that little something special, is what causes complete strangers to prance up to you in the street exclaiming "Where'd you...
Finally, a trendy nail polish hue that's just as versatile as those deep, dark purples everyone has been sporting for the last three years... BLUE!
If the little black dress is your wardrobe staple, you may think twice...
The lovely and talented Kristina Soriano has joined the beauty team over at Pierce Mattie Public Relations as a Senior Account Executive.
With a good mix of clients including Earth Therapeutics,
Sometimes going to the spa can be so.... stressful. These days, spa menus are chock-full of technically and/or culturally niche terminology. So much so that you may not even know what treatments you're signing up for! Thankfully, pamper-site extraordinaire